When you're conducting any form of marketing, it's important to first understand the target audience you're going after. Most times we try to advertise our products or services to everyone and anyone. We want as many eyes on our brand or service but there are certain audience demographics that you should consider targeting specifically in your advertising campaigns. In this post, we are going to give you tips on how to market your business to your target audience, so that your marketing is more effective and efficient.
- Identify your target audience
A target audience is the group of people who are the best fit for your product, and who will most likely be interested in it. You can use online research tools like Google Trends or SimilarWeb to see when people are searching for terms related to your product.
You can also use demographic data from your competitor's websites to find out who their target audience is. For example, if you're selling a t-shirt, you might want to know what percentage of people who wear such a t-shirt is female or male, how old they are, where they live, etc. You can glean this data from other businesses that sell similar products.
2. Understand their needs
Once you've identified your target audience, analyze what they're looking for in a service or product— especially if it's competitive with yours. If there's a gap between what they want and what you're offering, that could be an opportunity for growth!
It's important to understand the needs of your customers before you can create a solution that meets their requirements. You can do this by asking them questions, observing how they use your products and services and talking to them about those experiences.
3. Create a storyline around it
It’s important to tell your target audience why your product or service is relevant to them and what value it provides for them in their lives or business life (or any other area). You can also use this information as a hook for further research into potential solutions or products that could fit with the goals of your target audience or industry.
4. Market your product to your target audience
You can do this through direct or digital marketing. You can also approach potential customers at trade shows or networking events. Asking people what they think of your product will help you understand their needs and expectations. Using the data you’ve curated, you now know how to and the best platform to market your product; particularly where and in a way that appeals to your target audience.
5. Continue doing research
It's also a good idea to keep on finding out how often people use your product, how many people are using it and what other products they have used in the past. This information will help you develop a better understanding of your customers' needs and preferences, which will enable you to better market your product or service as you go on.
5. Keep your customers happy
It’s also important to keep your customers happy by providing them with impeccable service and with fast, safe and easy payment options. With OurPass for businesses, you can provide your customers with seamless payment options and a stress-free shopping experience!
Learn more about what OurPass does here.